Proving credibility for a life saving wellness wearable tech

I conducted thorough interviews with the founders of the company and reached out to existing customers of FirmTech to see what the deciding factors were for them buying. I read reviews and articles where FirmTech had been mentioned and read widely around the subject of erectile dysfunction. This led to a focused list of customer problems, negative brand perceptions and positive purchase triggers. Using a story-based methodology I wrote a series of narratives that would take specific users through the purchasing journey on the website. The brand needed to be bold and high contrast for the older users, and have vibrant accessible nuggets of information – while continuously showing the transformation buyers could expect.