Occupying a unique space in the energy for the built environment space

I conducted a deep brand strategy workshop with the founder to uncover opportunities exploration and gaps in the industry that aligned with the vision of the business. Then taking a brand narrative approach to user experience, we crafted a compelling story that spoke to the hearts of portfolio and estate managers and owners. We gave the brand an adventurous outdoorsy feel, while visually aligning with the ideas themes of sustainability and direction. The colours come from nature, the typography from heritage buildings and the graphical language from adventurous direction.