Creating trust through a unified identity for a data-driven EcoTech
Client
Arclive
Industry
Energy Management
Agency
Oh So Studio
My role
Lead Brand Designer
Duration
8 weeks
Deliverables
Logos / Visual Identity / Packaging / Guidelines
The ChallEnge
For intangible tech innovations, selling the idea is all about the 'why' and getting people to buy in. To do this you need to have purpose, credibility, authenticity and to impress investors and partners. Arclive needed an aligned visual identity system that would allow them to go investors and market while not missing a beat across all of their key touch points.
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The Solution
A vibrant and visual identity system allowed them to explore their marketing and their packaging, taking their product, with confidence, to investor pitches and partnership meeting in Asia and USA.
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The Result
The latest update from Arclive is that they have deployed their product in USA. This is a huge achievement for the small team, who have just as much energy as the brand they stand behind.
The logo is beautiful and so unique and the brand that was created around it gave us exactly what we needed to get investment and get to market. It was great working with Eddie.
